OMMPR believes effective communication is inspiring people to see,
to listen, to understand and take action. It delivers the message
either subtly or powerfully and is simultaneously creative and energizing.
OMMPR’s team of consummate professionals assesses and understands
each client’s needs, to provide integrated campaigns that persuade
with vitality and clarity.
OMMPR’s work philosophy is grounded in the Pyramid Principle.
This principle is such a part of our innate framework that we adopted
the pyramid as our company’s logo.
The foundation of a pyramid is its strongest level, so we have chosen “Information” -
properly researched and proven accurate – as the base of our
At the center is “Analysis,” essential to core understanding.
Comprehensive analysis of the information at our pyramid’s
base leads us to determine its best use.
The peak of our pyramid is the focal point of the eyes and the imagination – our “Ideas.” Sustained
by Information and Analysis, we develop and implement creative, powerful,
and effective ideas turning them into excellent results
for our clients.
creative synergy with our clients to achieve their goals.
superior results for our clients.
and maintain relationships to secure media coverage
for our clients.
existing relationships to create win-win partnerships.
Balance hard work with
a healthy level of fun!
in 1984 by Oralia Michel, former reporter, editor,
publisher and Latin
The agency provides full-service
marketing and public relations.
Experienced in local,
regional, national and
Latin American campaigns.
Extensive contacts with
press and media in both English and
Spanish language outlets.
track record working with elected officials, business and
as well as grassroots audiences at
local, county, state,
and national levels.
knows the power of multicultural marketing. As an award-winning marketing
and public relations professional, she has more than 20 years of
experience spearheading successful campaigns and programs for ethnic
and mainstream audiences in the United States, as well as in Mexico.
Ms. Michel’s professional background reflects vast experience.
She has worked in all areas of marketing communications, including
strategy development, media relations, public affairs, special events,
and publishing. Her clients have included such prestigious organizations
as the J. Paul Getty Trust / Getty Center, The California Endowment,
KLVE FM, KSCA FM, The Trust for Public Land, Mountains Recreation
Conservation Authority, the Santa Monica Mountains Conservancy, Toyota
Motor Sales USA and the South Coast Air Quality Management District.
The California Legislature, the National Association of Hispanic
Publications, and Hispanic USA Magazine, among others, have recognized
her numerous contributions to her community.
Ms. Michel began her communications career in 1976 as a community
news editor at a chain of newspapers in Los Angeles (today collectively
known as Eastern Group Publications), and the Highlander Newspapers
in nearby San Gabriel Valley. Later, she also worked as
a reporter at several daily newspapers around the country: the Fort
Telegram, Texas; Wilkes-Barre Times Leader, Pennsylvania; and the
Belleville News Democrat, Illinois.
In 1980, Ms. Michel returned to Los Angeles and became assistant
editor at a trade magazine for Mexico’s apparel industry, Notivest,
which quickly led to her promotion to executive editor. Soon after,
Ms. Michel was asked to launch and to manage a new trade publication
for Mexico’s fashion industry, Notimoda. Ms. Michel secured
the exclusive rights to publish editorial and fashion photography
(which was the first time the rights were ever issued), from Fairchild
Publications, publishers of Women’s Wear Daily and W.
The successful launching of this fashion magazine led to another
promotion for Ms. Michel. This time, she was named Latin American
Division Director for Notivest. Ms. Michel supervised the two publications,
as well as four annual trade shows with operating offices in Mexico
City, Mexico, and Sherman Oaks, California, for this international
fashion publishing and exposition management company. Her marketing
assignments led her to travel extensively to Europe and Latin America.
Prior to launching her own agency, Ms. Michel worked in Mexico and
Latin America for four years.
Over the years, Ms. Michel’s work has won recognition from
a number of organizations. Hispanic USA Magazine named her one of
the nation’s “top 100 Hispanic women in communications.” The
California Legislature presented her with its prestigious “Entrepreneurial
Spirit Award” during Minority Enterprise Development Week.
Also, the National Association of Hispanic Publications honored her
with its “Superior Achievement Award, ” the Pasadena-Foothill
YWCA presented her with the “Outstanding Woman in Communications
Award”, and the Los Angeles Women’s Theatre Festival
honored her with their “Integrity Award”.
Actively involved in her community, Ms. Michel is a Board Member
of the Knowledge is Power Foundation (KPWR 106 FM) and for Self-Help
Graphics & Art, Inc., a community-based visual arts center. She
co-founded the MARIACHI USA Foundation and is the current President;
she is a founding board member of the Hispanic Public Relations Association,
and a past director of the Latin Business Association, the East Los
Angeles Classic Theatre, and the California State University’s
Hispanic Support Network. She has also provided pro-bono services
to such organizations as HOPE (Hispanas Organized for Political Equality),
the Los Angeles Conservancy, the National Network of Hispanic Women,
the Salesian Boys and Girls Clubs and ArroyoFest.
Ms. Michel is committed to celebrating multiculturalism and to spotlighting
positive Latino images. A native of Los Angeles, she is a graduate
of California State University at Los Angeles and Colegio del Pacifico